How Does Zocdoc Work and Who Should Use It?

By Jared Levenson - Reviewed on April 23, 2023
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Finding a therapist or mental health professional can seem like a confusing and frustrating task.

First, you have to navigate through a sea of providers, then figure out their availability, and finally hope that the appointments work with your schedule. Oh, and that you’ll get along with the therapist or doctor?

Thankfully, Zocdoc can help. But, how does Zocdoc work exactly? In this post, we’ll talk about the pros and cons of the platform, who should use it, and who shouldn’t.

What Is Zocdoc?

Zocdoc is a website that allows you to search for healthcare professionals within your area.

It asks you a few questions such as what insurance you have and what type of doctor you’re looking for, and then gives you a list of available professionals to choose from.

Additionally, Zocdoc also provides reviews and ratings from other patients. This feature can help narrow down the list and give you a good idea of what to expect from the provider. 

Zocdoc Pros

  • One of the main advantages of using Zocdoc is its convenience. Not only can you easily search for providers, but you can also see their availability and book appointments online. This makes the process of finding and scheduling a therapist or mental health professional much easier and more efficient.
  • Plus, you can receive appointment reminders through the platform, which can be helpful reminders if you have a busy schedule.
  • Another benefit of using Zocdoc is that it offers transparency in healthcare. This includes information such as medical insurance cards, what insurance plans are accepted, provider credentials, and what services are offered. This transparency can help reduce the hassle of figuring out insurance coverage and provide some peace of mind for patients.

Zocdoc Cons

However, there are also some cons to using Zocdoc.

  • One is that there may be a limited number of therapists or mental health professionals within your area who are registered with Zocdoc. This means that you may not be able to find some providers who are not on the platform.
  • Additionally, some patients have reported that Zocdoc’s search results can be inaccurate or outdated, leading to frustration and wasted time.

Who Is Zocdoc Best for?

When it comes to who should use Zocdoc, it can be a great choice for people who:

  • Busy and want the convenience of booking and scheduling appointments online.
  • It can also be helpful for those who are new to an area and need to find a new therapist or mental health professional.
  • Additionally, Zocdoc can be especially beneficial for those who struggle with anxiety or social phobias and find it difficult to make phone calls or schedule appointments in person.

Who Should Not Use Zocdoc

As for who shouldn’t use Zocdoc:

  • It may not be the best choice for those who are looking for a more personalized or relationship-based mental health treatment.
  • Zocdoc is primarily a platform for finding healthcare professionals and may not be the best option for discovering the perfect therapist for your specific needs.
  • Additionally, those who are looking for sliding scale or low-cost therapy may not be able to find this type of provider on the Zocdoc platform.

Zocdoc Data

According to an internal Zocdoc report1, here are statistics from the company in 2022:


25 Reasons Why To Use Zocdoc

Here is a list of 25 categories of individuals who frequently use Zocdoc:

  1. Physicians seeking a listing to boost their visibility
  2. Patients who seek a dermatologist for skin problems
  3. People seeking a dentist for tooth problems
  4. Chronically ill patients who require continuous specialist care
  5. Patients seeking a mental health professional
  6. Parents-to-be in search of an obstetrician or midwife
  7. Those who require physical therapy
  8. Families looking for pediatric care specialists
  9. Clientele in search of a primary care physician
  10. Seniors who require geriatric care and aid
  11. Individuals in need of occupational therapy services
  12. Individuals receiving fertility treatments
  13. Patients attempting to locate an allergist
  14. Individuals in search of behavioral therapy
  15. Customers requiring services in sports medicine
  16. Those with chronic pain who require treatment for pain management
  17. Adults in search of orthopedic surgery
  18. Clients requiring nutrition counseling
  19. Individuals desiring radiology services
  20. Patients requiring general surgery
  21. Patients requiring vision services
  22. Clientele requiring cardiac therapy
  23. People searching for slumber clinics
  24. Those desiring STD tests
  25. Cancer patients requiring oncology treatment

Top Seven Zocdoc Pros and Cons


  • Ease of Booking New Appointments: Zocdoc allows patients to easily book new appointments with healthcare providers that are under their insurance plans.
  • Centralizing Information: Zocdoc puts all the information about healthcare providers in one place, so patients do not need to search for providers individually.
  • Reduces No Shows: Zocdoc reduces the number of no-shows by sending patients reminders about their appointments, reducing the number of missed appointments.
  • Increases Discoverability: Zocdoc makes healthcare providers more discoverable, allowing patients to find top-rated doctors in just minutes.


  • High Customer Acquisition Cost: Zocdoc can be expensive for acquiring new customers, which can affect the profitability of healthcare practices.
  • Not a True Scheduling Software: Zocdoc is not a true scheduling software, so healthcare providers and patients may need to rely on alternative tools to manage their schedules.
  • Limited Time to Verify Patients: Healthcare providers may not have enough time to verify patients are suitable and qualified to undergo medical care.

What Is Zocdoc Business Model?

Zocdoc is an online platform that connects patients with doctors for booking appointments. The business model of Zocdoc is based on a two-sided approach.

So, on one hand, patients are allowed to book appointments with doctors for free via the platform. On the other hand, healthcare providers pay a yearly subscription fee to be listed on the platform.

This enables healthcare providers to reach new patients and grow their practices.

Additionally, Zocdoc also collects a booking fee when patients schedule and attend appointments with doctors listed on their platform.

Overall, the revenue model of Zocdoc is based on a combination of listing and booking fees.

ZocDoc’s SWOT Analysis

ZocDoc, an online platform that connects patients with healthcare providers, a private company has not published a formal SWOT analysis. However, based on public information about the company, we can make some observations.


  • Offers a convenient and easy-to-use platform for patients to schedule appointments with healthcare providers.
  • Provides transparent information about healthcare providers, such as their education, specialties, and patient reviews.
  • Has a wide network of healthcare providers, including primary care physicians, specialists, and dentists.


  • ZocDoc charges healthcare providers a fee for each appointment booked through the platform, which could discourage some providers from using the platform.
  • Limited coverage in some areas, as not all healthcare providers in every city use ZocDoc.


  • Expansion into new markets and demographics, especially as more patients seek virtual healthcare options.
  • Offering more value-added services, such as integrating telemedicine capabilities into the platform.


  • Competition from other online healthcare platforms that offer similar services, such as Healthgrades and Vitals.
  • Healthcare regulations and laws could impact ZocDoc’s operations and growth.

Overall, ZocDoc has many strengths as an online healthcare platform but also faces some challenges and opportunities for growth.

ZocDoc’s Business: Critical Analysis

ZocDoc is a healthcare platform that helps patients to book appointments with healthcare providers.

The platform responds to a critical pain point in the healthcare industry, which is the need for patients to easily access healthcare providers. ZocDoc’s business model is based on charging a fee for each appointment booked through their platform.

However, the platform has attracted criticism for charging patients even if they miss their appointments.

The company has also recently changed its pricing model, which has rankled some healthcare insurance providers.

Despite criticisms, ZocDoc remains a popular healthcare appointment booking platform that aims to streamline the healthcare experience for patients and providers.

You can read more articles by Online Mental Health Reviews about the dependability of Zocdoc, financial information about Zocdoc’s company, commercials for Zocdoc, how much Zocdoc costs, how to reach out to Zocdoc, our in-depth review of Zocdoc, and how to log into Zocdoc.

How Does ZocDoc Make Money?

  • ZocDoc makes money by charging healthcare providers a subscription fee to be listed on their platform, in addition to a one-time fee for each new patient booking.
  • Patients do not have to pay an annual fee or any fees for using ZocDoc to search for providers.
  • This revenue model allows ZocDoc to provide a free and convenient option for patients to book appointments with mental health providers, which can be helpful for those struggling with mental health.

Zocdoc Patient Demographics

Zocdoc Patient Demographics is a feature that allows medical professionals to view important information about their patients, such as age, gender, and insurance status.

This can help doctors provide more personalized care and tailor their approach to better meet the needs of their patients. Zocdoc also offers tools like Referral Bookings and Intake, which make it easy to manage patient information and streamline the appointment booking process.

When using Zocdoc, patients can rest assured that their privacy is protected and their data is secure.

Zocdoc Value Proposition

Zocdoc’s value proposition is to make it easy for patients to find and book appointments with healthcare professionals.

  • Their online marketplace delivers an accessible, seamless, and simple experience for patients looking for healthcare services.
  • Zocdoc’s unique business model creates value for customers (patients), healthcare professionals, and other stakeholders.
  • Their platform shifts the emphasis from a fee-for-service model to value-based care (by having reviews, for example), encouraging professionals to engage with patients and providing a convenient and hassle-free way to find and book appointments online, distinguishing them from their competitors.
  • Zocdoc’s mission is to give power to the patients, and its focus on trust and accessibility is evident in its efforts to take healthcare technology partners to provide value to modern patients and doctors alike.

Patient-Powered Search With Zocdoc

What is Patient-powered Search with Zocdoc?

Patient-powered Search is a patient-powered search engine and feature on Zocdoc that uses natural language recognition to help patients find the best medical specialists for their needs. Patients can use everyday language and colloquial terms to describe their symptoms or health concerns, and the search engine will map these to the appropriate medical terminology. This makes it easier for patients to find the right doctor and get the care they need.

How does Patient-powered Search work?

Patient-powered Search uses machine learning and artificial intelligence to interpret patients’ medical searches. The search engine can recognize the more everyday human language of medical practice, including vague searches like “hurt wrist” or misspelled medical terms. This makes it easier for patients to find relevant doctors and appointments on the platform.

What are the benefits of Patient-powered Search?

Patient-powered Search allows patients to take more control over their healthcare by making it easier to find the right doctor for their needs. Patients can use their language, including colloquial terms, to describe their symptoms and health concerns. This can help patients who struggle with mental health or other conditions that might make it difficult to communicate effectively with medical professionals.

Changes To Zocdoc Advertising Fee Schedule

Zocdoc has recently made a change to its advertising fee schedule. In the past, doctors were charged a flat subscription fee of $3,600 a year per doctor.

  • However, now Zocdoc charges a per-patient booking fee, which has caused some controversy among physicians.
  • The new pricing model starts with an annual licensing fee of $299, which covers account setup and maintenance, and physicians are charged per patient booking.
  • Despite pushback, Zocdoc claims that this new pricing model is necessary for the company’s growth and move into new markets.
  • Patients should be aware that booking appointments with doctors opt Zocdoc is still 100% free.

If you’re struggling with mental health and need to book an appointment with a doctor, Zocdoc can help connect you with the right healthcare provider.

Alternatives Of ZocDoc

If you’re looking for alternatives to ZocDoc, there are several options available to you. Some popular ones include NexHealth, Opencare, Healthgrades, Vitals, and LocalMed.

Each of these services provides its own unique set of features and benefits, so it’s worth researching them all to find the one that best fits your needs. Other options include Sesame, Air Doctor, and MDsave.

In our opinion, the service most similar is Sesame Care to quickly book appointments with doctors nearby.

How To Delete Zocdoc Account

If you’d like to delete your Zocdoc account, follow these simple steps:

  1. Log in to your Zocdoc account.
  2. Click on the “My Account” link in the top-right corner of the website.
  3. Select the “Account Settings” option from the dropdown menu.
  4. Click on the “Delete Account” button.
  5. Enter your password and click “Delete Account” again to confirm.

Please note that deleting your Zocdoc account will remove all of your personal information from the site. If you have any issues or concerns, you can reach out to Zocdoc via their website or contact Zocdoc customer support for assistance.

How Does Zocdoc Work Conclusion:

Overall, Zocdoc can be a helpful tool for finding and scheduling appointments with healthcare professionals.

It offers convenience and transparency in the healthcare system, but it may not be the best choice for everyone.

If you’re someone who is busy and wants an easier way to find and book appointments, then Zocdoc may be a great choice for you. However, if you’re looking for a more personalized therapy experience or low-cost mental health treatment, it may be best to look elsewhere.

We invite readers to leave a comment with any questions about how Zocdoc works or to leave a suggestion on what mental health service, app, or course we should review next. We are always looking for new sources of information and feedback to better serve patients and our audience, so feel free to share your thoughts!


  1. Z. (2022, June 20). Zocdoc Reports – The Healthcare Experience: 2022 – Zocdoc Reports. The Paper Gown.

If You Are In Crisis

In case of an emergency, it’s important to seek help immediately.

If you are in crisis or feeling unsafe, please call 911. If you are struggling with thoughts of self-harm, you can call the 988 Suicide and Crisis Lifeline by dialing 988. This service is available 24/7, and trained professionals are available to help.

Additionally, you can contact the Substance Abuse and Mental Health Services Administration (SAMHSA) National Helpline at 800-662-HELP (4357). This is a confidential, free service that provides information and support for mental health and substance abuse disorders.

They are available to assist you 24 hours a day, 7 days a week. Remember, reaching out for help is a sign of strength, and there is support and assistance available to help you through difficult times.

Zocdoc - Free
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Zocdoc is best for adults with healthcare insurance, who want to try a modern way to book healthcare appointments, and who have access to the internet. Additionally, fans of Yelp or other online review services will be more likely to become Zocdoc fans.

However, not everyone is a fit for Zocdoc. Adults who do not feel comfortable using the Internet for healthcare, or already have existing and satisfying relationships with their healthcare providers are not ideal for Zocdoc.


  • Convenience: Zocdoc allows patients to easily book appointments with doctors and healthcare providers from their phone or computer, without needing to call around and schedule appointments manually.
  • Time-Saving: Zocdoc cuts down on wait times in doctor’s offices as patients can book and confirm appointments electronically, reducing the need to do so physically at the clinic.
  • Access to New Providers: Zocdoc provides a comprehensive list of providers along with their biography, ratings, and reviews, allowing patients to learn about and select the best provider who can address their specific health issue.Transparency: Zocdoc provides verified ratings and feedback from previous patients that can help assess the suitability of a provider, with the additional benefit of patient privacy as they can provide feedback anonymously.
  • Insurance Coverage: Zocdoc facilitates the verification of insurance coverage for healthcare services, giving patients an idea of how much they will be paying out of pocket.
  • Seamless Navigation: The app provides an easy-to-use interface that simplifies the process of selecting a provider, booking an appointment, managing your appointment schedule or canceling an appointment.


  • Insurance Inaccuracies: Occasionally, when verifying insurance coverage, Zocdoc and healthcare providers may provide inaccurate information on coverage, resulting in patients unknowingly footing large bills.
  • Provider Availability: Patients may face challenges finding available providers to meet their needs, depending on their insurance plan, preferred location, and medical urgency.
  • Cancellations: There may be instances where a provider cancels an appointment last minute or changes your booking to a different location which may inconvenience patients without adequate notice.
  • Inadequate Support: In some cases, it can be difficult to get adequate support or help from the Zocdoc team, especially if there is an issue with insurance coverage or appointment booking.
  • Security Concerns: Patients may need to share personal and sensitive information to use the Zocdoc platform. While the app maintains privacy and security measures, concerns may arise regarding the security of patient data.

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