How Much Do Online Therapists Make? Salary Comparison

By Jared Levenson - Reviewed on June 19, 2023
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As more people seek mental health support, online therapy services demand has increased significantly.

Suppose you’re considering a career as an online therapist or are just curious about your earnings. In that case, this article will provide an in-depth understanding of the salaries of certified and licensed online therapists, along with factors that may affect their income.

The Online Mental Health Reviews team comprises licensed mental health professionals and experienced researchers with in-depth knowledge of the online therapy industry. Our expertise and firsthand experience helps make us qualified to provide accurate insights into the earnings of online services and therapists.

How Much Do Online Therapists Make

Please note that the figures below are nationwide averages and may vary depending on location, experience, and specialization.

  1. Indeed: According to Indeed, the average annual salary for online mental health therapists is around $69,000.
    • Indeed is a popular job search platform that provides salary information based on user-submitted data. This figure takes into account full-time and part-time positions.
  2. reports that the median annual salary for mental health counselors, including those providing online services, is approximately $47,000.
    • is a trustworthy source for compensation data, offering information on various professions, including mental health counseling. The salary data is derived from employer-reported information and market research.
  3. Payscale: According to Payscale, licensed mental health counselors, which include online counselors, earn an average yearly salary of around $53,000.
    • Payscale is a reliable platform that offers salary data based on user-reported information. The website also provides additional insights, such as bonuses and benefits.
  4. Bureau of Labor Statistics (BLS): The BLS reports that the median annual wage for mental health counselors, including online counselors, was $47,660 in May 2020.
    • The BLS is a federal agency that provides statistical data on various occupations. Their information is considered highly accurate and reliable.
  5. Hourly Rates: Based on the data from the above sources, the average hourly rate for online therapists ranges from $22 to $33 per hour.
    • This range considers both full-time and part-time online therapy positions. Hourly rates may vary depending on experience, specialization, and location.

So, to sum it up, how much money you can make as an online therapist depends on a few things. But, looking at the averages from trustworthy sources nationwide, you can get a better idea of what to expect.

Earning Potential of Different Types of Online Therapists

There are various types of therapists, each with their practice, unique qualifications, skills, and experience. Let’s explore the earning potential of some common online therapy professions:

Licensed Clinical Social Workers (LCSWs)

Licensed clinical social workers provide mental health services such as counseling, crisis intervention, and therapy. They often work with individuals, families, and groups to provide treatment to help them overcome challenges and improve their mental well-being. According to the Bureau of Labor Statistics, social workers such as LCSWs earn an average annual salary of around $64,000.

Licensed Marriage and Family Therapists (LMFTs)

LMFTs specialize in addressing relationship issues and family dynamics. They help couples and families navigate conflicts, communication problems, and other challenges. LMFTs earn between $49,000 and $81,000 annually, depending on their job title, location, experience, and client base.

Licensed Professional Counselors (LPCs)

LPCs offer guidance and support to individuals dealing with various mental health issues, such as anxiety, depression, and stress. These professionals usually hold a master’s degree in counseling or a related field. The average annual salary for LPCs ranges from $45,000 to $65,000.


Psychologists possess advanced degrees in psychology and are trained to diagnose and treat mental health disorders. They can work in various settings, including online therapy platforms. According to the Bureau of Labor Statistics, psychologists earn an average annual salary of about $80,000.

Factors Affecting Online Therapist Salaries

Several variables can influence the earnings of online therapists, including:

  • Geographical location: Therapists practicing in urban areas with a higher cost of living typically earn more than those in rural areas.
  • Work experience: More experienced therapists usually have higher earning potential due to their expertise and reputation.
  • Specialized training and education: Therapists with advanced degrees or technical certifications may command higher fees.
  • Client base: A more extensive client base often translates to increased earnings.

How Much Do Online Therapy Platforms Pay

Here is a comprehensive comparative analysis of therapist salaries at various online therapy platforms, including BetterHelp, Talkspace, and six other relevant platforms.

The data has been gathered from multiple resources such as Glassdoor, Indeed, and to ensure accuracy and comprehensiveness.

1. BetterHelp

2. Talkspace

3. Amwell

  • Glassdoor: Glassdoor reports that the average salary for therapists at Amwell is approximately $90,000 per year.


  • Glassdoor: According to Glassdoor, the average salary for therapists at MDLIVE is approximately $77,000 per year.

5. Teladoc

  • Glassdoor: Glassdoor indicates that the average salary for therapists at Teladoc is approximately $80,000 annually.
  • Indeed: According to Indeed, therapists at Teladoc earn an average of $82,000 per year.

6. Doctor On Demand

  • Glassdoor: Glassdoor reports that the average salary for therapists at Doctor On Demand is approximately $77,000 per year.
  • Indeed: Indeed states that therapists at Doctor On Demand earn an average of $74,000 per year.

7. 7 Cups

  • Glassdoor: According to Glassdoor, the average salary for therapists at 7 Cups is approximately $67,000 annually.

Please note that these figures are national averages and may vary depending on location, experience, and specialization.

This comparison should help individuals make informed decisions about which online therapy platform may be the best fit for their needs.

How to Become a Psychologist or Therapist

Becoming a psychologist or therapist requires a lot of education and training.

According to PositivePsychology, you need at least a bachelor’s degree in psychology or a related field, followed by a master’s degree in counseling, psychology, or the practice area you want to pursue. After that, some states may require additional licensure or certification.

The Role of an Online Therapist

  1. Provide remote mental health support.
  2. Conduct video, phone, or text-based sessions.
  3. Assess, diagnose, and treat clients’ issues.
  4. Develop personalized treatment plans.
  5. Collaborate with clients to set goals and track progress.

Finding Online Therapist Jobs

Online therapy is a growing field, and there are many opportunities for therapists to find work. Here are some of the best ways to get started:

  • Look for job postings on online therapy platforms such as BetterHelp and TalkSpace.
  • Check out job boards like SimplyHired or Indeed for openings in your area.
  • Consider working with schools or other organizations that offer mental health services.
  • Network with other professionals in the field to learn about potential job opportunities.

Application Process

Becoming an online therapist requires a few steps. Generally, you will need to:

  1. Obtain the qualifications and credentials to practice therapy in your state or country.
  2. Find an online therapy platform that is right for you and apply to become a therapist on the platform.
  3. Complete any additional onboarding requirements, such as background checks and training courses set by the platform.
  4. Start providing therapy services online!

Setting Up an Online Therapy Practice

  1. Screening patients carefully
  2. Keeping jurisdictional issues in mind
  3. Investing in the necessary technology
  4. Creating a private, professional, and welcoming online office space
  5. Leveraging lessons learned during a year of delivering services online
  6. Marketing your practice virtually
  7. Registering for legal entity and taxes
  8. Getting a professional website
  9. Personalizing your space
  10. Believing in your worth

Is Working with BetterHelp Considered Self-Employed?

Working with BetterHelp as an independent contractor, an online counselor or therapist can be considered self-employed. Other online therapy platforms are very similar.

How Much Do Online Therapists Make Conclusion

The earning potential of online therapists varies depending on their profession, qualifications, experience, and other factors.

While online therapy jobs may not always offer the same income level as traditional therapy, it provides unique opportunities for therapists to expand their reach and help more people access mental health support via therapy apps.

Suppose you’re considering a career in online therapy. In that case, it’s essential to research your chosen profession’s specific requirements and income potential and weigh the pros and cons before deciding.

For further reading, please check out: private practice pay, therapist pay per session, approach, online therapy pay, online counselor earnings, Amwell therapist pay, and psychologist versus therapist.

We encourage our readers to leave a comment below with any questions about therapist earnings or career questions!

Also, tell us what mental health software to review next on Online Mental Health Reviews. If you have stories about using a particular product or know of a discount code, please share so everyone may benefit!

If You’re In An Emergency

Waiting for an online therapy session in a crisis might be unsafe. If you require immediate assistance, dial 911. This applies to situations where there are plans to harm yourself or others. If you’re contemplating self-harm, contact the 988 Suicide and Crisis Lifeline by calling 988, available 24/7.

Alternatively, contact the National Helpline of the Substance Abuse and Mental Health Services Administration (SAMHSA) at 800-662-HELP (4357). This free, confidential service operates 24/7, 365 days a year, offering assistance in finding treatment and information for individuals struggling with mental or substance abuse disorders.

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