Pride Counseling Review – Best Online Therapy for LGBTQ+ Adults Seeking Mental Health Support

By Jared Levenson - Updated, Reviewed, and Fact-checked on August 29, 2023

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In an era where mental health awareness is more crucial than ever, finding a safe and inclusive space for therapy can be daunting, particularly for the LGBTQ+ community. Enter Pride Counseling – a revolutionary online platform that caters specifically to the unique experiences and challenges faced by LGBTQ+ adults.

As part of BetterHelp, a leading provider in online therapy, Pride Counseling stands out with its empathetic and informative approach to mental health.

It offers a convenient, discreet, and accessible service, allowing individuals to connect with fully licensed therapists specializing in LGBTQ+ issues. From anxiety and depression to identity struggles and trauma, these professionals can provide much-needed support and guidance.

But how does the process work? What sets Pride Counseling apart? How much does it cost, and what exactly do you get for your money?

We’ll explore all these questions and more, providing comparisons and clear, comprehensive answers to help guide your decision-making process.

Pride Counseling Review
  • Third Party
  • Quality
  • Cost
  • Design


Best online therapy for LGBTQ+ adults who want help with their mental health


  • Specialized mental health support for LGBTQ+
  • Various communication modes available
  • Unlimited messaging service
  • Reasonable pricing range
  • Easy cancellation process
  • Discounts and financial aid available


  • Fewer tools than BetterHelp
  • No medication management or psychiatry
  • Unclear therapist training specifics
  • No insurance accepted
  • Parent company BetterHelp has privacy issues

What Makes Pride Counseling Unique

Pride Counseling Home

Pride Counseling is an accessible and affordable online therapy platform that provides tailored mental health care for LGBTQ+ individuals. The service offers discreet counseling with licensed therapists well-versed in addressing various mental health issues, including stress, anxiety, depression, addiction, and LGBTQ+ identity concerns.

What sets Pride Counseling apart is its dedicated focus on the LGBTQ+ community. This platform not only connects individuals with therapists who have experience and expertise in LGBTQ+ issues, but it also allows users to express a preference for an LGBTQ+ therapist.

The flexibility of communication modes – video or audio calls, live chat, or messaging – provides convenience. Moreover, despite not accepting insurance, Pride Counseling strives to make its services affordable through discounts and potential financial aid, reflecting its commitment to accessible mental health care.

Best Features and Benefits of Pride Counseling

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Here are some of the best features and benefits that make Pride Counseling a remarkable platform:

  • Unlimited messaging: Provides ongoing support through unlimited text communication with therapists between live sessions.
  • Online journal: A tool for self-reflection, allowing users to jot down thoughts or responses to prompts post-session.
  • Wide range of issues treated: Addresses a comprehensive list of mental health concerns, including stress, anxiety, depression, addiction, trauma, and LGBTQ+ identity issues.
  • Affordable pricing: Makes therapy accessible via reasonably-priced weekly or monthly subscription plans, varying based on location and demand.
  • App availability: Enhances user convenience with a user-friendly app for easy sign-up, messaging, and scheduling appointments with therapists.

Who is Pride Counseling Best For (And Who Should Not Use) 

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Pride Counseling is a cutting-edge platform that caters to the unique mental health needs of the LGBTQ+ community, but it may not be the right fit for everyone.

Here’s a brief overview of who might benefit most from their services and who might need to look elsewhere:

  • Best for LGBTQ+ adults seeking therapy: Ideal for individuals within this community experiencing mild mental health conditions such as stress, anxiety, depression, relationship issues, parenting issues, addiction, trauma, anger, family conflicts, LGBTQ+ identity issues, grief, religion, self-esteem, eating disorders, and sleep issues.
  • Not suitable for minors: The services are designed for adults, making them unsuitable for those under 18.
  • Not ideal for those seeking diagnoses or medication management: Pride Counseling does not offer psychiatric services or diagnoses, making it less suitable for those seeking these services.
  • Not recommended for court-ordered therapy: The platform does not cater to individuals required to undergo treatment by court order.
  • Not set up for the most marginalized LGBTQ+ community members: Lack of therapist bios and limited navigation options on the website may make it difficult for some users to find the right therapist for their specific needs.
  • Not ideal for those in crisis: Individuals in immediate or emergencies should seek help elsewhere, as Pride Counseling is not equipped to handle such cases.
  • Not suitable for those requiring insurance.: Pride Counseling does not accept insurance, so it may not be the best choice for those needing or prefer to use insurance for their therapy sessions.

Pride Counseling Pros and Cons

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Here are some key pros and cons:


  • Flexibility: Allows for switching between therapists and offers a variety of communication channels, including text messaging, phone conversations, and video calls.
  • Specialized LGBTQIA+ services: The platform provides therapy designed for LGBTQ+ individuals, addressing their unique needs.
  • Affordable pricing: Costs range from $60 to $90 per week, including one hour of live counseling and unlimited messaging.
  • Easy therapist switch: Users can easily change therapists by filling out a preference survey.
  • Discreet and accessible: Offers a minimalist, user-friendly website with an easy sign-up process.


  • No Health Insurance Accepted: Users must pay out-of-pocket as the platform does not accept insurance.
  • Fewer extra services are provided compared to BetterHelp: BetterHelp, a service with a comparable fee, offers additional services like group therapy and classes for the exact cost.
  • No medication management or psychiatry: The platform only offers therapy, not psychiatric services.
  • Limited support for gender-affirming procedures: Therapists may not provide letters for hormone replacement therapy (HRT) or surgeries.
  • Privacy concerns: The platform’s data sharing with Facebook and unclear HIPAA-compliance status could raise privacy issues. Additionally, the parent company, BetterHelp has received unfavorable press coverage regarding privacy issues.

Overall, we give Pride Counseling a Quality Score of (4.6/5)

How do I Sign Up for Pride Counseling? 

Pride Counseling Sign-Up

Signing up for Pride Counseling is a straightforward process designed to match you with the best therapist for your needs. Here’s a step-by-step guide:

  1. Visit the Pride Counseling website or download the app: You can access their services either through their website ( or by downloading their mobile application.
  2. Complete the intake questionnaire: This comprehensive questionnaire covers various aspects, including your sexual and gender identities, mental health history, substance use, medications, religious affiliation, and general information like your state and contact details.
  3. Create a username and password: Choose a username and password that will be used for logging into your account.
  4. Indicate your therapist preferences: If you have specific requirements or likes for your therapists, such as LGBTQ+ identification or specialization in treating the LGBTQ+ community, you can indicate them here.
  5. Provide payment information: Before being matched with a therapist, you must provide your payment details. Pride Counseling charges $60-$90 weekly, billed monthly every four weeks. They often offer discounts on the first month of service and financial aid to eligible individuals.
  6. Wait for the algorithm to match you with a therapist: The platform uses an intelligent matching algorithm to pair you with a suitable therapist based on the information provided in your questionnaire.

Remember, Pride Counseling allows easy switching of therapists if you’re not satisfied with your initial match.

Also, they do not accept insurance, and their services are unavailable for those under 18. While signing up, remember that their privacy policies are not entirely transparent, which may raise some privacy concerns.

Overall, we give Pride Counseling a Design Score of (4/5)

Pride Counseling Third-Party Reviews

Overall, we give Pride Counseling a Third-Party Review Score of (4.5/5)

How Much Does Pride Counseling Cost

Despite not being covered by insurance, Pride Counseling’s services are reasonably priced between $60 and $90 per week, making professional help accessible to many.

Plus, with various modes of communication – including text, video conference, and phone calls – you can engage in therapy in a way that suits your comfort and convenience.

Standard Subscription: The typical cost of Pride Counseling ranges from $60 to $90 per week, billed every four weeks every month. This subscription includes up to four video, audio, or live chat sessions per month.

Overall, we give Pride Counseling a Cost Review Score of (4.5/5)

Pride Counseling: Discounts, Coupons, Free Trials, Refunds, Pausing, and Cancellations

Navigating the financial aspects of mental health services can be complex, but Pride Counseling aims to provide clarity and flexibility in its billing process.

Here’s what you need to know about discounts, refunds, pausing, and cancellations:

  • First Month Discount: Pride Counseling typically offers a discount for the first month of service, making it even more affordable to start your mental health journey. However, you must apply for financial aid in your application process!
  • No Free Trials: As of now, Pride Counseling does not offer free trials. However, they provide financial aid to those who qualify.
  • No Pausing Information: There is no available information on whether users can pause their subscriptions.
  • Easy Cancellations: Users can cancel their membership anytime without incurring additional charges.
  • No insurance Accepted: Pride Counseling does not accept insurance and will not submit reimbursement claims to insurance companies. All payments are made out-of-pocket.

Remember, while therapy is an investment in your well-being, it’s crucial to understand the financial commitments involved. Always ask questions if you’re uncertain about anything, and utilize any available discounts to make therapy more accessible.

Alternatives to Pride Counseling 

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While Pride Counseling offers comprehensive mental health services for the LGBTQ+ community, numerous other platforms provide similar support.

Here are some alternatives you may consider:

  • Online Therapy Services: Talkspace offers therapy services with licensed therapists, including options for LGBTQ+ individuals. Source
  • Specialized LGBTQ+ Therapy: This center provides LGBTQ+ therapy services with specialized therapists. Source
  • Focused on LGBTQ+ Mental Health: Kip Therapy offers online therapy services focusing on LGBTQ+ mental health. Source
  • Therapy Directory for LGBTQ+ Therapists of Color: This network connects individuals with LGBTQ+ therapists of color. Source

Finding the right gay relationship counseling is a personal journey, so exploring different platforms is crucial to finding the one that best suits your unique needs and preferences.

Is Pride Counseling Legit Conclusion

In conclusion, Pride Counseling emerges as a dedicated online therapy platform for LGBTQ+ individuals, providing an accessible, safe, and supportive environment for counseling.

Its specialized therapists are familiar with LGBTQ+-specific issues, offering therapy sessions through text, video, or phone calls. With unlimited messaging, an easy-to-use interface, and availability across all 50 states, Pride Counseling continues to make strides in mental health support for the LGBTQ+ community.

However, it’s important to note the limitations, such as uncertainty about therapists’ specific training with LGBTQ+ clients, limited therapist availability, and lack of medication management or psychiatry services. The cost may also deter some, as it ranges from $60 to $90 per week, and insurance is not accepted.

Pride Counseling remains a valuable resource for those seeking affirming mental health support despite these considerations. Remember, your journey to mental wellness is personal, and finding a platform that resonates with your needs is crucial. Whether you choose Pride Counseling or explore alternatives like Talkspace, prioritizing your mental health and well-being is the most important thing.

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