The Story Behind the Sesame Care Logo

By Jared Levenson - Reviewed on February 21, 2023
Our team evaluates mental health products, services and platforms like BetterHelp. If you click a link below and make a purchase, we will receive an affiliate commission. Learn more.
My First Time Using Sesame Care: The Good, The Bad, and The Ugly

Sesame Care is a healthcare and mental health consult technology company that has been providing innovative solutions for healthcare providers since its founding in 2018.

But what does their logo represent?

Let’s take a look at the history and story of Sesame Care and explore the meaning behind its logo. First however, here is a general overview of Sesame Care, including third party reviews, and major pro’s and con’s:

Sesame Care - $19-$250+
  • Third Party Reviews
  • Quality
  • Cost
  • Design


Overall, Sesame is a great choice specifically if you don’t have insurance, want to talk with a doctor quickly, or want prescriptions.


  • Provides online psychotherapy, marital therapy, and psychiatry
  • Qualifying prescriptions can be delivered for $5
  • Same-day appointments with some providers
  • Affordable, convenient medical appointments
  • Schedule virtual and in-person meetings
  • Same-day or next-day appointments available
  • Vetted providers have clean disciplinary records
  • No insurance needed for services
  • All visits have upfront pricing
  • Free shipping and affordable medicines
  • No membership or subscription charge to use services


  • Does not accept insurance
  • Limited provider availability in several states
  • Couples must attend sessions from the same place
  • Online payment only—no cash, checks, or money orders
  • Doctors set their rates meaning pricing can vary
  • Prescription choices are sometimes limited

The Mission of Sesame Care 

sesame care logo

David Goldhill and Michael Botta started Sesame Care in New York City in 2018, according to the website and online interviews. Goldhill said that his father’s sad death was caused by problems with the way healthcare is handled right now.

Goldhill and Botta had a simple idea: Instead of using the traditional healthcare system, patients would talk to their doctors directly, cutting out expensive middlemen. Then, people who need help could get it quickly and without having to pay for things they didn’t need, thereby revolutionizing traditional healthcare.

The company’s main office is now in New York, and it works with more than 10,000 medical facilities all over the U.S. You don’t have to pay for a bunch of extra services you’ll never use with Sesame Care. You can instead just pay for the things you need.

Since 2018, the company has only had one goal: “to make sure that all Americans who need it can get great care, no matter what kind of insurance they have.”

sesame care logo

The Sesame Care logo is a representation of the company’s commitment to providing quality care while staying home. The logo features a simple design with a white background and purple text, making it easily recognizable.

  • Simple design with white background and purple text
  • Representation of commitment to providing quality care while staying home
  • Easily recognizable

Why Purple? 

Purple is often associated with royalty, wisdom, creativity, luxury, and power – qualities that are reflected in the quality of customer care provided by Sesame Care.

It is also a calming color that can evoke a sense of trust among patients which makes it an ideal color choice for a healthcare provider like Sesame Care. 

Ideally, even if you are in an emergency and need to access a Sesame doctor, urgent care, or schedule an MRI with Sesame Care, you’ll be able to do so in as stress-free manner.

Why “Sesame”?  

The name “Sesame” was chosen because it reflects both the mission of the company (providing quality care) as well as its founders’ commitment to offering innovative solutions for healthcare providers.

It also pays homage to one of our favorite childhood shows – “Sesame Street.” Plus, it’s just fun to say! 

Why does sesame care exist?

Sesame Care exists to provide a radically new healthcare system for uninsured Americans and those with high-deductible plans.

Sesame offers telehealth services with direct-to-provider payments, giving providers and patients new options in the face of COVID-19. With Sesame, you can pay half and be whole with superb medical care that is accessible to everyone regardless of their financial situation.

Here are some benefits of Sesame Care and why Sesame Care exists:

  • To provide access to quality healthcare for all
  • To offer telehealth services with direct-to-provider payments
  • To give providers and patients new options in the face of COVID-19
  • To make medical care more affordable for those who need it most
  • To create a dynamic marketplace for medical care services


sesame care logo

The story behind the Sesame Care logo is reflective of its core values: innovatively providing quality care while still maintaining an atmosphere focused on patient safety and satisfaction first and foremost.

With its uniquely simple color scheme and meaningful symbolism, this logo perfectly captures everything that this healthcare technology company stands for—innovation, progress, luxury, and trustworthiness—all achieved with a little bit of fun!

Want to learn more? Our team has covered Sesame Care: benefits, quality, what to know, logo, telehealth, MRI, Better Business Bureau, and customer service.

Finally, tell us what mental health software to review next on Online Mental Health Reviews. If you have stories about using a particular product or know of a discount code, please share so everyone may benefit!


Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Related Posts